"The Soul production vehicle has provided our design team with a tremendous platform for expression, and with the Soul'ster we sought to highlight a different side of the Soul and take it to another level," said Tom Kearns, chief designer, Kia Design Center America. "It is an honor for the Soul'ster to be named Concept Truck of the Year, and further proof that Kia's global commitment to design is dramatically altering the brand's image and consumer's opinion of our company and our vehicles."
The eighth annual North American Concept Vehicle of the Year Awards recognize those vehicles most likely to shape the future of the automobile industry and are organized by the South East Automotive Media Organization. A jury of more than two dozen North American automotive journalists selected the winners from 23 Concept Vehicles and 11 Production Preview Vehicles that made a North American debut during the 2009 auto show season.
A two-door concept with roadster roots, the brightly colored Soul'r yellow Soul'ster projects a hip industrial look with screw borders, reminiscent of a rivet design found on a fighter jet. The windshield is shortened for a sportier and hunkered down appearance. A two-piece top enables passengers to expose the front and back seating areas independently, using elbow-grease technology. The roll bar serves a dual purpose and includes a place for the slider tracks, while providing protection not found in traditional convertibles.
Regardless of Soul'ster being viewed from front, back or side, it offers innovative perspectives derived from the original Soul. The energetic, distinctive look carries from front to rear with dual chrome exhaust and polished aluminum exhaust tips featuring carbon-fiber interior sleeves. The large 19-inch, five-spoke aluminum alloy wheels perfect the Soul'ster's appearance.
Once inside, the non-floor-mounted cantilevered seats project the illusion of being suspended in space when viewed from the side allowing for increased rear legroom. Storage compartments below each of the fold-flat rear seats, offer room for myriad cargo needs. In addition to the spacious cargo area, dual storage compartments also can be found in the rear and underneath the cargo hold area.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.
